With Oui Kiki's SOS tips you help slow down the wearing down of your clothing. Learn here how to properly maintain it and what to do in order to increase its lifespan.

Caring for your clothing starts by carefully reading the maintenance labels, usually found inside the article near the neck or on a side seam.

The instructions on these labels specify how to wash the piece of clothing, if you can use bleach, how to dry and iron it or if the fabric should be dry washed.

These maintenance labels were created especially for your clothes, so make sure you follow their instructions.


Extracted from a few plants native to Asia, America and Africa, the fiber from which cotton fabrics are made is the most widely used material used in the textile industry worldwide! It's a very comfortable material, absorbing the skin's moisture and allowing it to breathe, and with a pleasant and soft feel.

1. Washing

Turn your clothes inside out before you start the washing process. Ideally, you should turn it inside out, except if you want to clean a specific spot or stain on the item's surface. You may wash these clothes by hand, using warm but not hot water, or, if you prefer using a washing machine, chose a setting with cold water and deactivate the rotation option.

2. Drying

Dry your clothes in a hanger to avoid damaging the fabric or leaving any marks. Do not sun-dry white cotton items to avoid the formation of yellow spots.

3. Ironing

When ironing cotton clothes, make sure the iron doesn't go above 200ºC. Otherwise, these items will begin to wear out and as the fiber thins it may eventually form holes.

4. Storing

Always store your clothes in clean and smell-free environments.

Extend the lifespan of your clothing with these tips:
These extra tips for washing your cotton clothes can add a few extra good years of use to your favorite items!

1. Don't overload the machine! A load that's too big makes the wash much less efective, particularly when it comes to removing stains.

2. Before placing your clothes in the washer, always check every pocket, zip up any zippers and fasten any velcro straps;

3. The most sensitive and delicate pieces should be washed in separate mesh bags.

4. Always choose short, cold water settings, except when trying to remove stubborn stains which require more intensive cleaning.